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We are a small team with 5 people: Our CEO, 1 Product Manager, Me (Product Designer), 2 Other Customer Success Team members for feedbacks.


My Responsibility (briefly):

- Work with Product Manager to analyze the users' needs and define the profile direction.

- Create the wireframe to demonstrate the concept and through iterating to build the better structure of the product.

- Finish the visual design of the product. 


The challenge:

The biggest challenge for me is how to balance the work part and social part in the profile section. While we want to add gamification and social part to the app, we can't forget this is an app that the company want to use it to manage their workers and track their work. The function must include both the work related contents to make the managers happy and personal growing contents to attract users to interact with it. 

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1. Brainstorm and white boarding, meetings~

These are some key findings:

1). Self Expression: Users want to use the profile as self expression to express their feeling, thoughts, or ideas, especially in writing, art, music, or dance.

Strategy

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2). Community: Users want to have a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.

Strategy

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3). Gamification: We want to add some elements of game playing, using as an online marketing technique to encourage engagement.

Strategy

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4). Self-Growing: We want to make profile a place users can see their performance and get better.

Strategy

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2. Initial wireframes

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3. Reframe product structure

I asked our on field staff to review the design, and went over the product requirements with the team, after several times of evolutions, we came up a cleaner product structure.

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4. Visual Design

I led an effort to finish all the visual design myself.

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